FRANCHISING CHECKLIST
QUESTIONS TO ANSWER AFFIRMATIVELY BEFORE
GOING INTO FRANCHISING
Check
if answer is YES
THE
FRANCHISOR
1.
Has the franchisor been in business long enough (5
years or mere) to have established a good reputation?
2.
Have you checked Better Business Bureaus, Chambers
of Commerce, Dun and Bradstreet, or bankers to find
out about the franchisor's business reputation
and credit rating?
3.
Did the above lnvestigations reveal that the franchisor
has a good reputation and credit rating?
4.
Does the franchising firm appear to be financed
adequately
so that it can carry out its stated plan of financial
assistance and expansion?
5. Have you found out
how many franchises are now operating?
6. Have you
found out the "mortality" or
failure rate among franchises?
7. Is the failure rate
small?
8.
Have you checked with some franchisees and found
that the franchisor has a reputation for honesty
and fair dealing among those who currently hold
franchises?
9.
Has the franchisor shown you certified figures
indicating exact net profits of one or more going operations
which you have personally checked yourself?
10.
Has the franchisor given you a specimen contract
to study with the advice of your legal counsel?
11.
Will the franchisor assist you with:
_____ A management training program?
_____ An employee
training program?
_____ A public relations program?
_____ Obtaining capital?
_____ Good credit rating?
_____ Merchandising ideas?
_____ Designing store layout
and displays?
_____ Inventory control
methods?
_____ Analyzing financial statements?
12.
Does the franchisor provide continuing assistance
for franchisees through supervisors who visit regularly?
13.
Does the franchising firm have an experienced management
trained in depth?
14.
Will the franchisor assist you in finding a good
location for your business?
15.
Has the franchising company investigated you carefully
enough to assure itself that you can successfully
operate one of its franchises at a profit both
to it and to you?
16.
Have you determined exactly what the franchisor
can do for you that you cannot do for yourself? THE
PRODUCT OR SERVICE
17.
Has the product or service been on the market long
enough to gain good consumer acceptance?
18.
Is it priced competitively?
19.
Is it the type of item or service which the same
consumer customarily buys more than once?
20.
Is it an all-year seller in contrast to a seasonal
one?
21.
Is it a staple item in contrast to fad?
22.
Does it sell well elsewhere?
23.
Would you buy it on its merits?
24.
Will it be in greater demand five years from now?
25.
If it is a product rather than a service:
____ Is
it packaged attractively?
____ Does
it stand up well in use?
____ Is
it easy and safe to use?
____ Is
it patented?
____ Does
it comply with all applicable laws?
____ Is
it manufactured under certain quality standards?
____ Do
these standards compare favorably with similar
products on the market?
____ If
the product must be purchased exclusively
from the franchisor or a designated supplier,
are
the prices to you, as the franchisee, competitive?
THE
FRANCHISE CONTRACT
26.
Does the franchise fee seem reasonable?
27.
Do continuing royalties or percent of gross sales
payment appear reasonable?
28.
Is the total cash investment required and the terms
for financing the balance satisfactory?
29.
Does the cash investment include payment for fixtures
and equipment?
30
.If you will be required to participate in company
sponsored promotion and publicity by contributing
to an advertising fund, will you have the right to
veto any increase in contributions to the "fund"?
31.
If the parent company's product or service is protected
by patent or liability insurance, is the same protection
extended to you?
32.
Are you free to buy the amount of merchandise you
believe you need rather than being required to
purchase a certain amount.?
33.
Can you, as the franchisee, return merchandise
for credit?
34.
Can you engage in other business activities?
35.
If there is an annual sales quota, can you retain
your franchise if it is not met?
36.
Does the contract give you an exclusive territory
for the length of the franchise?
37.
Is your territory protected?
38.
Is the franchise agreement renewable?
39.
Can you terminate your agreement if you are not
happy for some reason?
40.
Is the franchiser prohibited from selling the franchise
out from under you?
41.
May you sell the business to whomever you please?
42.
If you sell your franchise, will you be compensated
for the good-will you have built into the business?
43.
Does the contract obligate the franchiser to give
you continuing assistance after you are operating
the business?
44. Are you permitted
a choice in determining whether you will sell
any new product or service introduced
by the franchiser after you have opened your business?
45.
Is there anything with respect to the franchise
or its Operation which would make you ineligible
for special financial assistance or other benefits
accorded to small business concerns by federal,
state, or local government?
46.
Did your lawyer approve the franchise contract
after he studied it paragraph by paragraph?
47.
Is the contract free and clear of requirements
which would call upon you to take any steps which
are,
according to your lawyer, unwise or illegal in
your state, county, or city? |